Our Founder

Keith Schachter began his professional career as an Advertising Sales Executive, and later pursued his passion to teach underpriveleged students. He spent 17 years in the Florida Public School System, with ten years as a classroom teacher, and seven years outside the classroom in several leadership roles, as a Magnet School Coordinator and School Administrator.

In 2019, he founded B2K12 Branding Solutions, a company dedicated to help schools and businesses connect, through the sale of advertising. In March of 2020, B2K12 earned its 1st contract with Brevard public schools. 3 years later, B2K12 earned its 2nd contract with Seminole County public Schools, and in December of 2025, B2K12 began working with Sarasota County Schools.

To date, B2K12 Branding Solutions has raised over 1.5 million dollars for public schools in Florida. Today, b2K12 operates under the name The School Advertising Company, and is well on its ways to accomplishing its mission and advancing its vision.